Unicorns, DX and Google’s 20th

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It’s hard to imagine, but we've been using the term 'Google it' for 20 years, and, topics of our search as well as the way we search information has changed a lot. Affected by the inevitable technological leap forward in both B2C and B2B, we no longer do MP3s and chat rooms. For the occasion, Google published 17 fun Easter eggs, that can be found in Google Search today, and are nearly considered to be the spelling mistakes or the ghosts of our retro past. Is Google a new Millennial? Here are some of the picks:

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MP3 file / Stream music

Watch a dvd / Streaming subscription

Page me / New phone, who dis?

Chat room / Text the group

How to tell someone you like them / Swipe right

Digital pet / Fidget spinner

Clip art / GIF

Inspired by the Google’s celebratory Easter Eggs, the question arose: how far does the list go across industries and will it continue to grow exponentially? Technologies are emerging, the tech jargon has evidently transformed, processes become more digital and automated, artificial intelligence and machine learning evolves at a speed of light.

Worldwide spending on digital transformation (aka DX) technologies will reach $1.3 trillion in 2018, up 16.8% from the $1.1 trillion spent last year.

The trend is seen among more traditional industries as well. - Porsche has increased its total investment in VC activities by €150 million for the next five years. Why? “Porsche Ventures” initiative aims to gain access to trends, new technologies and business models. Companies across the globe are heavily investing in innovations, emerging technologies, and startups.  


Speaking of investments - to continue the fun Google’s Easter Eggs list:

Hotel - AirBnB

Taxi - Uber

Bank payment - Stripe

CD rental - Spotify

Physical store - Amazon


What these services have in common, or, to be precise, not-have in common? - The physical space, properties, cars... These giants and unicorns heavily invested in highly scalable, technology-driven concepts and complex IT infrastructures. It consequently enabled them to disrupt billion-dollar global industries. This statement is also supported by the recent McKinsey study, which shows that superior digital strategies can boost revenues by more than 15%.

Maybe the next DX unicorn is just around the corner? For the past year, Catapult has introduced hundreds of growth companies with outstanding technologies and digital solutions to its corporate clients. The only way to refrain the retro ghosts of our part from coming back is to build the new future. Catapult is here to help your company grow, scale and achieve success in the digital transformation! 


Stay tuned for more industry insights and digital sneak peeks!

Yours, Catapult team.