2 Must-read eBooks for Corporate Leaders

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These resources have been written and summarized by our in-house business thinkers, data analysts and growth hackers based on decades of experience in the startup, tech and innovation field as well as collaboration and discussions with +200 industry-leading corporates across Europe.

3 Key Elements of Corporates That Attract the Best Startups and Tech Innovations


The best startups and tech companies are like coders. You don't choose them - they choose you.

- Exploring partnership with new tech and innovation players: startups, scale-ups and growth companies? - Great! You landed to the right place.

Having discussed and collaborated with +200 industry-leading corporates across Europe, our business thinkers and data analysts at Catapult have summarized essential elements, structures and attitudes that drive growth amongst the most startup-attractive corporates.

The level of digital transformation maturity and readiness to partner with startups vary a lot from corporate to corporate. However, there are some practical steps (short-term and long-term) that can be taken to turn a large company into the most attractive collaboration partner for the best technology companies and startups worldwide.

This eBook provides a summary of those elements. All based on decades of experience and work with corporates in venture collaboration, innovation and tech scene.


11 best sources to find startups and new tech innovations


According to Forbes Insights, 77% of CEOs are concerned about whether their organization is keeping up with new technologies.

A growing number of corporates are facing a challenge of generating disruption, whether disrupting core business or expanding into a new business segment. As the tech scene has dramatically changed over the past decade, many corporations choose not to develop new offerings and technologies in-house, but rather explore partnerships with new tech and innovation players: startups, scale-ups and growth companies.

The problem is not to find good innovations or startups. The problem is to find those that can have the biggest impact on your business.

This e-book gives an overview on the most feasible ways to find a startup as well as provides a comprehensive comparison of these solutions.


Interested in this topic? - Check out Catapult blog!

9 Essential Podcasts for Corporate Leaders & Innovators

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Busy corporate leaders, thinkers and innovators often turn to podcasts as a source of inspiration and knowledge. We’ve picked these 9 sources that feature stories, interviews and use cases of the world’s largest companies, industry-leading tech innovators and corporate leaders. Highlighting best practices and strategies, these podcasts are a go-to source for insights that would unveil best business transformation and people transformation stories.



#1 The Innovation Engine

Bi-weekly podcast featuring interviews with best-selling authors and innovation experts from around the world. The main focus of these podcasts is to dive deeper into the world of corporate innovation through the lenses of leadership, company culture, emerging trends and technologies.

#2 Innovation & Leadership

This podcast series has over 1 million downloads. Featuring interviews with uncommonly high achievers from CEOs and NY Times bestselling authors to pro athletes and venture capitalists. Its masterclasses help on practicing skills pioneered by FBI hostage negotiators, Harvard professors, and some of the worlds most successful companies.

#3 Lean Startup podcast

When speaking of innovation, you ultimately stumble upon lean thinking. As a methodology and a mindset, lead startup encourages innovation in iterative, agile and experimental mode. These podcasts consist of interviews with leaders and innovators in the Lean thinking world, use cases on "how lean is done elsewhere", best practices on integrating lean into large organizations and many more lead-related "dive-ins".

#4 HBR Ideacast

The popular Harvard Business Review articles turned into short information podcasts featuring the leading thinkers in business and management. Covering everything from digital leadership, gaps in equality to founders' stories and corporate innovation.

#5 The Growth Show

“It’s never been easier to start a business, but it’s never been harder to succeed”. Podcast by HubSpot, it explores the inspiring stories behind how people grow a business, an idea, or a movement. It is a deep dive into trends, turning points, and wins into a sustainable business growth.

#6 The Innovation Show

Exposing stories from industry leaders, authors, renowned professors, inventors, innovators and change-makers to inspire, educate and inform. These podcasts celebrate change and satisfy human need to learn in a vastly transforming world.

#7 The McKinsey Podcast

McKinsey is running conversations with experts on the issues that matter most in business and management. Featuring inspiring stories on topics of business, leadership, transformation, organizational culture, innovation strategies, market insights and many more topics relevant for the leaders of today.

#8 Startup Meet Corporate

This original podcast by Startup Daily is looking at the way corporates and startups across Australia and New Zealand work with each other and approach innovation. The podcast features stories and use cases from large companies across various industries and verticals.

#9 Outside In

This podcast takes a look at the strategies, best practices, tools and philosophies of the world’s most customer-centric brands. Featuring interviews with executives, journalists, authors, and thinkers. Great source of knowledge and inspiration for the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.