corporate innovation

2 Must-read eBooks for Corporate Leaders

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These resources have been written and summarized by our in-house business thinkers, data analysts and growth hackers based on decades of experience in the startup, tech and innovation field as well as collaboration and discussions with +200 industry-leading corporates across Europe.

3 Key Elements of Corporates That Attract the Best Startups and Tech Innovations


The best startups and tech companies are like coders. You don't choose them - they choose you.

- Exploring partnership with new tech and innovation players: startups, scale-ups and growth companies? - Great! You landed to the right place.

Having discussed and collaborated with +200 industry-leading corporates across Europe, our business thinkers and data analysts at Catapult have summarized essential elements, structures and attitudes that drive growth amongst the most startup-attractive corporates.

The level of digital transformation maturity and readiness to partner with startups vary a lot from corporate to corporate. However, there are some practical steps (short-term and long-term) that can be taken to turn a large company into the most attractive collaboration partner for the best technology companies and startups worldwide.

This eBook provides a summary of those elements. All based on decades of experience and work with corporates in venture collaboration, innovation and tech scene.


11 best sources to find startups and new tech innovations


According to Forbes Insights, 77% of CEOs are concerned about whether their organization is keeping up with new technologies.

A growing number of corporates are facing a challenge of generating disruption, whether disrupting core business or expanding into a new business segment. As the tech scene has dramatically changed over the past decade, many corporations choose not to develop new offerings and technologies in-house, but rather explore partnerships with new tech and innovation players: startups, scale-ups and growth companies.

The problem is not to find good innovations or startups. The problem is to find those that can have the biggest impact on your business.

This e-book gives an overview on the most feasible ways to find a startup as well as provides a comprehensive comparison of these solutions.


Interested in this topic? - Check out Catapult blog!

9 Essential Podcasts for Corporate Leaders & Innovators

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Busy corporate leaders, thinkers and innovators often turn to podcasts as a source of inspiration and knowledge. We’ve picked these 9 sources that feature stories, interviews and use cases of the world’s largest companies, industry-leading tech innovators and corporate leaders. Highlighting best practices and strategies, these podcasts are a go-to source for insights that would unveil best business transformation and people transformation stories.



#1 The Innovation Engine

Bi-weekly podcast featuring interviews with best-selling authors and innovation experts from around the world. The main focus of these podcasts is to dive deeper into the world of corporate innovation through the lenses of leadership, company culture, emerging trends and technologies.

#2 Innovation & Leadership

This podcast series has over 1 million downloads. Featuring interviews with uncommonly high achievers from CEOs and NY Times bestselling authors to pro athletes and venture capitalists. Its masterclasses help on practicing skills pioneered by FBI hostage negotiators, Harvard professors, and some of the worlds most successful companies.

#3 Lean Startup podcast

When speaking of innovation, you ultimately stumble upon lean thinking. As a methodology and a mindset, lead startup encourages innovation in iterative, agile and experimental mode. These podcasts consist of interviews with leaders and innovators in the Lean thinking world, use cases on "how lean is done elsewhere", best practices on integrating lean into large organizations and many more lead-related "dive-ins".

#4 HBR Ideacast

The popular Harvard Business Review articles turned into short information podcasts featuring the leading thinkers in business and management. Covering everything from digital leadership, gaps in equality to founders' stories and corporate innovation.

#5 The Growth Show

“It’s never been easier to start a business, but it’s never been harder to succeed”. Podcast by HubSpot, it explores the inspiring stories behind how people grow a business, an idea, or a movement. It is a deep dive into trends, turning points, and wins into a sustainable business growth.

#6 The Innovation Show

Exposing stories from industry leaders, authors, renowned professors, inventors, innovators and change-makers to inspire, educate and inform. These podcasts celebrate change and satisfy human need to learn in a vastly transforming world.

#7 The McKinsey Podcast

McKinsey is running conversations with experts on the issues that matter most in business and management. Featuring inspiring stories on topics of business, leadership, transformation, organizational culture, innovation strategies, market insights and many more topics relevant for the leaders of today.

#8 Startup Meet Corporate

This original podcast by Startup Daily is looking at the way corporates and startups across Australia and New Zealand work with each other and approach innovation. The podcast features stories and use cases from large companies across various industries and verticals.

#9 Outside In

This podcast takes a look at the strategies, best practices, tools and philosophies of the world’s most customer-centric brands. Featuring interviews with executives, journalists, authors, and thinkers. Great source of knowledge and inspiration for the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

6 Stages of Digital Transformation


Ever heard of “Digital Darwinism”? - It’s us living, working and building companies in the era when technology and its impact on business and society are constant with inevitable degrees of evolution. Digital Darwinism ultimately created an environment, where businesses must “adapt or die”. To conclude - ignoring change is no longer an option for any organization across the world. To thrive in these times, many companies are investing in digital transformation, which, firstly, should begin with a radical shift in perspective.

63% of executives revealed that the pace of technology change in their organization was too slow. And the most frequently cited obstacle to digital transformation is a lack of urgency.
— MIT/Sloan Research

Digital transformation strategy of any organization must align with market changes. Companies should exploit new technology that serves as an enabler to compete at scale in the new (and rapidly changing) world. To guide organizations through the stages of digital transformation, a series of patterns, components, and processes have been identified and analyzed. That, in turn, led to the creation of these 6 distinctive levels of digital transformation maturity:

  • Business As Usual

  • Test & Learn    

  • Systemize & Strategize

  • Adapt Or Die

  • Transformed & Transforming

  • Innovate Or Die

Digital Transformation

What stage is your company at?


“We’re profitable today! Why should we change?” is a common definition for this stage of digital transformation maturity. Processes and tools are scattered and decentralized across many departments within a company. If your organization is at the “Business As Usual” stage, there will be evident signs, like (1) lack of urgency, (2) outdated technology-first roadmaps and processes, (3) lack of understanding or infrastructure around digital, (4) technology is not viewed as a mechanism for optimization, scale, and efficiency in operations, (5) lack of “one” customer view across the organization, (6) marketing is still campaign-based across multiple social, digital, and traditional channels with little or no collaboration across different disciplines, (7) data exists in separate caches for every channel… And the list goes on.


At this stage, teams usually still work in silos but become increasingly efficient at experimentation and tracking results. It takes a “change agent“ within a company to recognize that things aren’t working, that other businesses doing things differently and that it’s time to take action. That, in turn, might create an internal buzz and hype around change as well as amplify the chances for chaos as inconsistent experiments occur in isolation from other departments. At that point, companies start to courageously explore how to better understand the connected customer journey and start to invest in research, internal training programs, workshops etc. If your company is at the playground of “Test & Learn“, it is normally time to farewell with the comfort zone.


Time to accelerate the speed of change! At this level of digital transformation maturity, companies are getting smarter, with its change agents seeing the bigger picture and starting to progressively work toward it. It’s when the corporate team begins to explore tech investments and partnerships to scale pilots and possibilities. Additionally to that, (1) metrics start to mature for investment optimization, (2) data becomes a fundamental tool for decision-making, (3) digital customer is placed at the center, (4) executive education is introduced, (5) digital literacy becomes a primary focus, and (6) most importantly, innovation as a strategy becomes a focal point to identify new business opportunities and potential disruption outside of the company.


At this point, there comes a notable momentum, wherein change is recognized and appreciated by the entire organization. Businesses in this stage are becoming resilient. Efforts in digital transformation become intentional with short- and long-term goals supported by investments in infrastructure, people, processes, and technology. Resources are shared across departments (Data, CRM, Content, Education & Training and Governance). Remarkably, learnings gained through the digital transformation journey bring teams and executives together. New roles are established to further lead transformation in priority areas. Efforts shift from the traditional sales/marketing/commerce funnel to a more dynamic model that adapts change in technology and consumer behavior.


Digital transformation is no longer a temporary phenomena, but a gene in company’s DNA. At this stage, leadership establishes new agenda around culture, purpose, and the future of the organization. Digital literacy is now a way of leading and growing business. Learning becomes consistent, continuous and conscientious. Decision-making is optimized and focused on immediate and next-gen results. Every part of the organization is in sync, is aligned with goals and is responsible for jointly undergoing digital transformation and adapting innovative culture. Most importantly, new products and services are developed as a result of this transformation. Now, it is evident that organization is operating in a more unified manner with digital transformation efforts led by a governing body.


You did it! The teams/departments once dedicated to transformation and technology are now shifted toward innovation and disruption. It is when a culture of innovation ultimately becomes prevalent. Now, new models, roles, and investments shift towards innovation to accelerate transformation and identify new (unconventional) opportunities for business growth. At this stage, companies often form in-house innovation departments or centers or move those to an innovation hub around the country and even beyond. The main mission for these teams, naturally, vary but often include: (1) Recruiting new talents, (2) Identifying new technologies for internal/external piloting, (3) Investing in or acquiring startups, and (4) Scouting new opportunities for products and service development.


What is your company’s level of digital transformation maturity? Book a free 1-on-1 consulting session with us to find out what data-driven steps your corporate can take to successfully undergo digital transformation.