digital

Unicorns, DX and Google’s 20th

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It’s hard to imagine, but we've been using the term 'Google it' for 20 years, and, topics of our search as well as the way we search information has changed a lot. Affected by the inevitable technological leap forward in both B2C and B2B, we no longer do MP3s and chat rooms. For the occasion, Google published 17 fun Easter eggs, that can be found in Google Search today, and are nearly considered to be the spelling mistakes or the ghosts of our retro past. Is Google a new Millennial? Here are some of the picks:

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MP3 file / Stream music

Watch a dvd / Streaming subscription

Page me / New phone, who dis?

Chat room / Text the group

How to tell someone you like them / Swipe right

Digital pet / Fidget spinner

Clip art / GIF

Inspired by the Google’s celebratory Easter Eggs, the question arose: how far does the list go across industries and will it continue to grow exponentially? Technologies are emerging, the tech jargon has evidently transformed, processes become more digital and automated, artificial intelligence and machine learning evolves at a speed of light.

Worldwide spending on digital transformation (aka DX) technologies will reach $1.3 trillion in 2018, up 16.8% from the $1.1 trillion spent last year.

The trend is seen among more traditional industries as well. - Porsche has increased its total investment in VC activities by €150 million for the next five years. Why? “Porsche Ventures” initiative aims to gain access to trends, new technologies and business models. Companies across the globe are heavily investing in innovations, emerging technologies, and startups.  


Speaking of investments - to continue the fun Google’s Easter Eggs list:

Hotel - AirBnB

Taxi - Uber

Bank payment - Stripe

CD rental - Spotify

Physical store - Amazon


What these services have in common, or, to be precise, not-have in common? - The physical space, properties, cars... These giants and unicorns heavily invested in highly scalable, technology-driven concepts and complex IT infrastructures. It consequently enabled them to disrupt billion-dollar global industries. This statement is also supported by the recent McKinsey study, which shows that superior digital strategies can boost revenues by more than 15%.

Maybe the next DX unicorn is just around the corner? For the past year, Catapult has introduced hundreds of growth companies with outstanding technologies and digital solutions to its corporate clients. The only way to refrain the retro ghosts of our part from coming back is to build the new future. Catapult is here to help your company grow, scale and achieve success in the digital transformation! 


Stay tuned for more industry insights and digital sneak peeks!

Yours, Catapult team.


Banks are Undergoing a Massive Digital Transformation

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Let’s talk numbers.

In 2017, mobile banking grew by 18% compared with just 9% in 2016 enabling businesses to realign their channels through the phone. This trend of “not-queuing-in-the-bank-anymore” among millennials is drastically increasing.

According to the forecast by the end of 2018 various banks and financial institutions in Scandinavia, the United Kingdom and Western Europe will have half (or even more) of their new inflow revenue in most products coming from digital sales.

With the rapid technological advancement and changes in consumer behavior, banks have 3-5 years at most to become digitally proficient.

A sneak peek to the total revenue of global mobile payment market was astonishing. Annual transaction volume reached $450B in 2016 which more than doubled in 2018 with a total sum of $930B. And the forecast shows steady growth with the expected $1080B by year 2019.

Not so long ago it was announced that JPMorgan, an American multinational investment bank and financial services company, has spent nearly $20B in the past 2 years to scale its technology and prepare itself for the next generation of banking. Its strategy, also known as “Mobile First, Digital Everything” is already showing positive early results.

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And this is just scratching the surface. One thing is clear - the urgency of acting on digitalization is acute.

Digital transformation of any enterprise is a herculean task, and you shouldn't do it alone.

Moving away from offline legacy platforms and into the digital age is no walk in the park. It takes a massive shift in attitude to become “digital to the core”. Well stated in the interview with DBS Bank CIO David Gledhill: “The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to immerse the entire organization in the customer journey, and a total commitment to digitize to the core.”  

At the verge of digital transformation, banks and, naturally, other industries, need to start from understanding the consumer needs and, ultimately, finding relevant technologies and solution providers across the globe to step up the digital game. Catapult, being already “digital to the core”, finds the most valuable solutions by scouting through 100.000 growth companies across Europe, using advance AI and ML algorithms.


Stay tuned for more industry insights and digital sneak peeks!

Yours, Catapult team.