Evaluating Startups: What Metrics Matter the Most?

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In the previous blog, we have discusses what are the “5 most important questions to ask your organization and yourself before going to bed with startups?” Now that you are ready to dive into the startup world, let’s review the essential metrics for startup evaluation to determine how suitable the case is for your needs and how likely it is to survive long-term.

It is important to understand that the company evaluation for early-stage startups and more advanced growth companies (aka scale-ups) can and will differ. The younger (the more early-stage) the company is, the more essential it is to remain focused on finding the first paying customers as soon as possible to find and prove the product-market-fit. Wherein growth companies fight for the firm position on a market space comparing to its competitors, set a steady revenue stream, scale its operations, grow the team and attract new investment/partnership opportunities. Hence, identifying what stage company your corporate seeks for will then determine what metrics matter the most in startup evaluation.

Since Catapult’s services rely heavily on data, only more advanced growth companies are to be seen in the data-pool, and consequently to be validated for startup-corporate collaboration. Metrics presented below correspond to the needs of corporates to find and collaborate with more advanced cases.

What metrics matter the most when evaluating a startup from corporate perspective?



  • Investments & Investors

  • Turnover

  • Valuation estimations

  • Estimates of the runway with present funding



  • Descriptions of the product/service

  • Growth speed

  • Growth speed of the company compared to competitors

  • Presence in different medias weekly compared to competitors



  • Founders & their success with previous ventures

  • Team members & their background

  • Employees growth

  • Board members & Advisers


In the next blog posts, we’re going to dive deeper into each data-driven metric and understand how to comprehend data to make conclusions on startup evaluation.


5 Questions to Ask Your Organization Before Partnering with Startups

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The global business landscape is transforming at a speed of light. Why? - Rapid digitization. Not only did it boost the creation of many new products and services, but a new way of thinking. Big companies, aka corporates, are now stepping up and speeding up the game by finding external technologies and innovations rather than developing those in-house.

In fact, based on the results of a recent survey (study by the Unilever Foundation) of 204 corporate brand managers and 114 startups about how their companies planned to collaborate together: 80% of corporates believe that startups can have a positive impact on a large company’s approach to innovation; 89% of startups believe they’re able to deliver business solutions which can scale. Great numbers, right?

Before acting on them and starting collaboration with startups, let's review some crucial questions that each corporate and its CTO (or Head of Digital) has to answer. 


What questions you should ask your organization and yourself before going to bed with startups?


Question #1: Do you know what you want to achieve?

Sounds basic and trivial? Maybe. But often companies embrace startup-corporate collaboration for the wrong reasons, that are not aligned with company’s short-term and long-term strategies, across departments or among corporate’s leaders. Understanding what is the main target and why to partner with startup is crucial. It is also about setting preliminary goals in accordance with available resources (budget, people, time, know-how etc.) within organization.

Question #2: Did you decide what type of collaboration is suitable for your organization?

There are many ways to build collaboration with startups. Are you seeking for new technologies, innovations and solution providers to collaborate with? Is your main goal to find an investable company? Are you serious about acquiring a promising startup? Or perhaps you are looking into establishing in-house acceleration program? Or it is just about becoming a client for an interesting startup company utilizing / redistributing their products and services? Could it be something entirely different? Drawing a clear path for partnership is not only one of the main criteria for startup scouting and validation, but a fundamental internal strategy to be agreed upon in advance with staff involved in venture collaboration.

Question #3: Do you have a dedicated person or a team for venture collaboration?

Undertaking a project like finding new technologies or building sustainable relationship with startup(s) is a herculean task, that is not to be tackled alone. It would mean recruiting/assigning a dedicated person, or a team, or even an entire department to oversee venture-collaboration activities. It is of the essence to ask: Can we validate ourselves which startups/technologies are the right ones, or we do recruit an external partner with in-depth knowledge about startup ecosystem? Are we going to scout relevant technologies through digital tools, consulting firms, events or elsewhere, and what human resource do we need in accordance to the chosen path? Assigning roles and responsibilities before diving into the world of startups and growth companies is one way to minimize risks and assure successful collaboration.

Question #4: How do you feel about the future of your industry, and your company’s place in it?

Take a look at your industry, its trends, its market leaders, its growth. Nowadays, timing is a pressing matter. With more Ubers and AirBnBs challenging big traditional players, corporate giants need to act fast to the changes in the industry, predict future trends and compete with new, more agile growth companies and technologies. Approach it as a standard interview question: “How do you see your organization in 5 years?!” And continuing: Will the industry still exist? Are you confident that your current direction will strengthen your position on the market in the near future? Are you fast enough to find promising technologies, growth companies and innovators? What are other corporates doing in this focus area and are they succeeding?“ Senior management needs to understand how new technologies may impact their business field in order to recognize and develop relevant solutions.

Question #5: Are you ready to adapt startup culture?

Good startups are like good programmers. You don't choose them, they choose you. Ask yourself: what can we offer to a startup? Are we sexy enough? Can we move along with the same speed? Here are just a few major differences and pitfalls in innovation and organizational structure that you might face: (1) Startups cannot be approached top-down way, but rather at eye level. (2) Failure is a natural milestone for a young company, wherein in many corporates even the slightest sign of failure has a heavy cost for those involved, hence are often avoided and not openly acknowledged. (3) Things move at a speed of light in a startup company - few months can mean growth or death valley, new corporate deals, radical pivoting etc., wherein corporates might take months just to make a decision on venture collaboration.

At the end of the day, it’s all about expectation management, ambition level, speed and adaptability. Senior management has to be ready to adapt, make fast decisions, and throw overboard conventional and tested ways of thinking, i.e. be curious and open-minded.

Let’s see whether you’re ready to collaborate with startups?


Top 10 Digital Transformation Trends in 2019

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SMEs and corporates alike are in the process of planning next year’s budget, KPIs and strategies. Here is what to expect in the upcoming 2019: the reappearing trends in digital transformation and the new ones that are expected to kick off.

Most organizations project that 50%+ of their revenue will come from digital by 2020, while the World Economic Forum estimated that digital transformation will contribute over $100 trillion in value to businesses and society by 2025. Spoiler alert: one of the biggest digital transformation trends that organizations will take a note of is the change in leadership innovation. A recent Randstad study found that 95% of 3,000 surveyed companies believed they needed a new and different types of leadership to address the impact that digitization will have on their operations.

In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.
— Jeff Bezos, Amazon founder

The fundamental trend which is seen throughout this year and is expected to grow even stronger in the upcoming 2019 is the corporate ability to stay lean, agile, innovative, make fast decisions on digital transformation, experiment and deploy new emerging startup technologies to take digitalization to the next level - both internally (company-wide infrastructure) and externally (services/products for customers).

Stay tuned for more industry insights and digital sneak peeks!

Yours, Catapult team.





Corporate-Startup Collaboration: Barriers and Solutions - The wrap-up & Recommendations

Digital technology is undeniably altering every industry and driving changes in business models and creating online platforms. Companies with the ability to change faster and co-create efficiently are much more likely to survive these disruptions. Collaboration with startups and scale-ups is an increasingly important mechanism for corporations to stay on top of the innovative and changing markets, and allows them to play in the same space with the disruptors without being played out from the game.

For corporations already taking part in some sort of collaborative programs with startups, we can't emphasize the speed of this process enough. In this blog series, we have suggested ways for corporations to streamline startup collaboration. Companies that aren't yet utilizing startups in their business development needs, we urge you to start NOW. Although startup collaboration, (heck, any partnerships) is risky, not taking advantage of the opportunities that scale ups bring is way riskier. We all know examples of once great companies, who ruled the markets and had no worries in the world of losing that competitive edge. These companies lacked the vision and drive to innovate and lost to the disrupters.

If your company isn't playing with the startups yet, we're urging you to at least compare the costs and benefits of that option to your current corporate innovation strategy. And finally, when you come to your senses, we're here to help! We are experts in finding the right startups for your business development needs. If you're ready to disrupt your industry fill out THIS form and we'll help you write your next success story!

Our final tips and conclusions for Corporations:


Corporation-Startup Collaboration: Barriers & Solutions (part 7.)

The Catapult team is back from the summer holidays! We hope that everyone enjoyed their time off and were able to recharge their batteries. In case you have forgotten, we were in the midst of an article series focusing on the challenges and solutions of corporation-startup collaboration. We are picking up from where we left off, which was internal barriers that affect the collaboration and what are the most common challenges in initiating the collaboration. Today's article focuses on the challenges in the phase to of collaborating, the establishing of the relationship.

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Establishing the Collaboration with a startup

This phase is challenged by the unclear communication and frustration caused by the poor translation of the startup's technical skills. Startup's aren't always the best at explaining why they're product is the best in the market and what the advantages and benefits are to the corporation. On the flip side, startups sometimes feel that their products or services advantages don't always translate to the corporate side.  

Startups should be careful not to use too much startup jargon or put too much focus on the technical details. The corporate-side wants to know what problems the startup can solve and to fully engage the other party, the startups needs to show some promising figures as to convince their value. Scale-ups should focus on communicating where they fit in the organization and what they can offer to the corporation. Corporations on the other hand, shouldn't categorize where the startup fits too harshly. Involving startups in the process of defining the needs and finding the problems, can be very productive and bring fresh perspective and untraditional approaches that can lead to unexpected solutions.

Once the two parties find an understanding, the next step is to build mutual trust. Issues on the startup side, can surface from uncertainty about the corporation's motivation in the collaboration. Startups can be nervous about collaborating with much larger companies and are aware about the asymmetry created by the size of the companies that might set a different direction if things were not to go as planned.

From the corporation's side, trust issues often arise from hesitancy over competence, that stems from differences in professional cultures and attitudes. Differences in professional culture and attitudes can result from the more relaxed and less serious appearance and behavior of startup entrepreneurs, that can be interpreted as unprofessionalism from the corporate side.

Trust issues may also stem from the lack of information about other partnerships that  each side might be looking to establish and the length of the time that it takes to come to a deal. The other party might feel like the other side isn't as committed, and this can lead to unsynchronized expectations, that results to ineffective resource allocation and possibly bad vibes. This type of situation can occur for example, if a startup turns down other opportunities because it's expecting collaboration, which doesn't end up happening after all. 

Tips for corporations

• Be clear about the collaboration process, your motivation, timing and communicate expectations clearly with the startup. ''A quick no is always better than a long maybe.''

• Make sure that the team who's negotiating with the startup, has at least one member with technical understanding, so you get a better understanding on what the startup can do for the corporation and if there are other possible uses for it. 

• Ask for a comprehensive one-pager that has all the relevant information about the startup business (business model, market situation and opportunities), including their value proposition before the first meeting.

• Differences in the startup culture do not necessarily indicate a lack of seriousness or professionalism. 

A Closer look into the partnership types

Based on the corporation's strategic objectives, corporations can use different structures to carry out the strategic partnerships with startups. The figure above describes five different partnership types starting from the type that involves the least involvement to the type that's the most involved.

Procurement contracts are fairly transactional and require little formal integration, but have a laborious qualification and search process.

Distribution partnerships and agreements have the corporation side to distribute the startups offering. This form of a partnership is also very transactional and doesn't require a lot of integration, but do require some strategic alignment and agreement over the communications part.

License agreements, where the other partner, in most cases the corporation, licenses the startup's IP for exploitation. In this type of partnership, a bit more integration is required since the technology needs to be integrated into the other parties systems. Sometimes these license agreements involve equity or cash payments.

Co-Development agreement is a deeper form of collaboration, where both of the parties share resources in order to develop a product or a service together.

The form of partnership that requires the most involvement, are Joint Venture agreements. Joint ventures take co-development agreements to a deeper level, where sharing resources is turned into an entirely new legal entity with its own structures and processes. 






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